Cafes, Community, Events, Food, Outside the South

Mrs. Fields Cookie Cafe and the Blog and Soul Movement Launch

I suppose I must be in denial. (See, even my admission is half-hearted!) I constantly declare that I�m not a sweet tooth� only I do love cookies, ice cream, and all manner of pastries and desserts. Well, alright, alright� maybe I am a sweet tooth.

Last night�s joint event�a preview of the second branch of Mrs. Field�s new caf� concept and the Blog and Soul Movement�s formal launch�happily filled a need which I have long denied was there (plus, I got to take home cookies, yum!).

Mrs. Fields Cookie Caf�, located at the corner of UN Avenue and M. Orosa Street in Ermita, is the quintessential dessert place�sugar-laden goodies as far as the eye can see. Make no mistake, there is nothing here but pure indulgence: cookies, muffins, brownies, cookie cups (little cookies masquerading as cupcakes), and the requisite coffee to wash it down (in case you�re wondering why there�s a plate of food among the pictures, that�s just for the event). It�s rather fitting that the caf� is located next to a casino�can you sense the common �indulgence� theme here?

Unfortunately, I arrived late, so I missed the kitchen tour, and I was surrounded by a sea of bloggers with serious cameras, so I got camera-shy (call it point-and-shootitis). For a more detailed read, try the blogs of the guests; some notables who�ve already posted details of the event (and the food!) include Anton on Our Awesome Planet and Noemi on Pinoy Food Photoblog.

I also missed Jayvee�s speech for the Blog and Soul launch, so I suppose we�ll have to do a late night raid of Westgate or Northgate to catch up (check out Juned�s insightful post on baratillo@cubao for some thoughts on the Movement). Congratulations and thanks are in order for the Blog and Soul Movement, which has done a whole lot to make blogging a respectable medium right along with traditional print.

In any case, if you find yourself in Manila (or, even further, up North in QC, where they have a branch in Trinoma; the Manila store formally opens in September, so you�ll have to wait a bit), you may want to indulge your inner Cookie Monster at the Cookie Caf�.

By the way, we’re still working out some kinks in the system, so we might not be as active in the next few days… we’ll come back full force when September rolls around, though!

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